GPSR – General Product Safety Regulation: What You Need to Know

With the growing globalization of trade and increasing imports from outside the European Union, product safety has become a top priority for both consumers and businesses. In response to these challenges, the European Union has introduced the General Product Safety Regulation (GPSR). This regulation aims to ensure that all products available on the EU market meet strict safety standards to protect consumer health and wellbeing.

What is GPSR?

The General Product Safety Regulation (GPSR) is a new EU regulation that replaces the previous General Product Safety Directive (GPSD). It introduces stricter safety requirements, expands producer and importer responsibilities, and strengthens market surveillance. GPSR applies to all products placed on the EU market, regardless of their country of origin.

Key Changes Introduced by GPSR

Increased Responsibility for Manufacturers and Importers

• Companies must ensure their products comply with safety standards before they reach the market.

• Every product must have an appointed responsible representative based in the EU.

New Documentation and Testing Requirements

• Products must undergo safety testing and risk assessments.

• Companies must maintain compliance documentation for a specified period.

Improved Product Traceability

• Mandatory serial numbers, labels, and markings to identify products more easily.

• Easier and faster product recalls in case of safety concerns.

Extended Regulation of Online Sales

• Online sellers must ensure their products meet EU compliance standards.

• E-commerce platforms are now obligated to cooperate with market surveillance authorities.

Stronger Consumer Protection

• Introduction of systems for consumers to report unsafe products.

• Heavier penalties for non-compliance with GPSR requirements.

Who is Affected by GPSR?

The GPSR applies to a wide range of actors, including:

• Manufacturers – responsible for ensuring product compliance.

• Importers – must verify that non-EU goods meet GPSR standards.

• Distributors – need to confirm proper labeling and product safety.

• E-commerce platforms – must ensure products sold on their platforms are compliant.

What Products Are Covered?

The GPSR applies to most consumer products not regulated under specialized legislation (such as pharmaceuticals or motor vehicles). Covered product categories include:

• Consumer electronics

• Toys

• Textiles and clothing

• Sports equipment

• Household tools and appliances

How to Ensure GPSR Compliance

• Conduct risk assessments – evaluate potential hazards for each product.

• Product testing – ensure testing aligns with applicable EU safety standards.

• Compliance management – maintain proper documentation of conformity.

• Market monitoring – stay informed about regulatory updates and changes.

• Appoint a responsible EU representative – mandatory for non-EU manufacturers.

Final Thoughts

The implementation of GPSR is a significant shift for businesses operating within the European market. It emphasizes product safety, transparency, and accountability in international trade. To avoid legal and financial setbacks, manufacturers, importers, and distributors must take immediate steps to align their processes with the new regulation.

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